Diary of a Bootlegger

Jonny Banger



Diary of a Bootlegger is a work of digital cuttings-out. Here emails, tweets and text messages replace the pre-internet age’s paper scrapbook of clippings, thoughts, exchanges, in-jokes and appropriations, the form itself suggestive of the Sports Banger aesthetic—an of-our-times hybrid of political comment, sportswear chic and proud class consciousness. Through this curated sequence of customer service emails, twitter ‘content’, family chat and warehouse humour we are told the story of Jonny Banger’s seemingly improbable rise from a DIY outfit bootlegging well-known sports brands to becoming one of the most talked about fashion phenomenon of the last decade.